How To Run Your Business Like The Badass You Are!

One of my mentors said something to me that changed my world. She said that people are different ages in different areas of their life.

Now let that marinate for a little bit. 

Essentially what she was saying is that no matter what your actual age, you can be one age in relationships, one age in business, and one age in spirituality.

Why did this realization have such an impact on me? Well, at the time my 14 year old self was running my business. Now I'm not sure what you were like at 14 - but I would never give 14 year old Nikki Nash a coaching business. 

Now having this realization provided me with some space to accept and understand the mistakes that I've made. And then I was able to run my business like my TRUE badass self. 

So if you want to run your business like a badass I recommend the following steps:

1. Ask yourself - who is running your business. Really.

  • Take a look at the actions you are taking in your business, starting your business, or not starting your business.  Are those the actions of a 5 year old, 15 year old, 30 year old, 50 year old?
  • Really listen to the thoughts that come up when you're about to take actions in your business. And get curious. Are those the thoughts of a 5 year old, 15 year old, 30 year old, 50 year old?
  • Know that this doesn't mean anything. Said another way. Just because your 5 year old self is running your business doesn't mean you're doomed. this is just an exercise to bring awareness to your default. Knowing that if I didn't have certain systems in place - teenage Nikki would go spend wayyyy more of the revenue than was needed. #YouveGotThis

2. Ask yourself - who do you need to be in order to run the business of your dreams.

  • Write a list of people you admire. They could be fellow entrepreneurs, celebrities, people only you know. 
  • Under each person you admire - write a list of the qualities that you admire from them. 
  • Know that everything that exists in in the people you admire - exists within you!
  • Visualize yourself as the BADASS Business Owner You Want To Be.

3. Get HONEST with yourself and start taking action. 

  • Now that you know who is running your business, and who you would like to be running your business - it's time to start letting the BADASS you are run the show. 
  • Take a real look at your business. And be honest with yourself. Where can your true badass self (the person with the qualities you so admire) show up?
  • Make a list of actions that your BADASS self needs to take in order to run your business the way you desire. Do you need to send emails to potential clients? do that Facebook Live you've been avoiding? hire a team member? Write down the actions that need to happen for your business. Prioritize them. And start putting the actions that need to happen in your calendar.
  • Know that it's a journey not a sprint. Not everything will happen at once. But a true badass is compassionate with herself when she makes mistakes, is consistent with her mindset, and takes actions despite all of the fears that come up.

Here are 5 actives every Badass Business Owner should take on every day.

  1. A Mindset Practice.
  2. Grow Your Tribe.
  3. Nurture Your Tribe.
  4. Book Discovery Calls.
  5. Have (or Practice) Sales Conversations. 

You've got this!

<3 

Nik

 
 

How To Create A Marketing Strategy For Your Biz (Without The Stress)

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** Note I use customer, client, and target audience interchangeably in this article **

Want additional support building and executing your marketing strategy? Download my collection of free resources! Just click here!

If marketing your business stresses you out as much if not more than it excites you give me a heck yeah in the comments. Believe it or not, I've been there too and I have over 10 years of experience in marketing.

There are about a million things you can do when it comes to digital marketing. And if you search the internet long enough, you'll find thousands of people telling you why every digital marketing channel that exists is what you should be focusing on. 

  • Email Marketing
  • Pay-Per-Click Advertising (PPC) 
  • Search Engine Optimization (SEO) 
  • Display Advertising
  • Social Media Marketing (SMM) 
  • Content Marketing
  • Affiliate Marketing
  • Online Public Relations
  • Influencer Marketing
  • Viral Marketing

And within each category is a sub category. The different types of emails, all the ways you can have online ads, and don't even get me started about the different social media channels. Now I love online marketing. I think it can be a magical way to grow your business online. However, the lines are so blurred between each different digital marketing channel and there are new opportunities coming out every year. So if you're new to this, you can drown in information. 

The good news is that you don't need to pay attention to all of the noise out there. When you are marketing your business there are three things you should take into consideration when determining if a digital marketing channel is right for your business.

1. Your Dream Client or Customer: If you are looking to build a relationship with your dream customer online, influence their behavior, or invite them to buy something it makes sense to take into consideration the following: (1) Where do they spend their time online (2) What influences their decision making (3) Where do they want to hear from you (or brands in general).

Let's look at question #1. Where do they spend their time. If your dream client or customer spends 90% of their time on YouTube, Pinterest, and Instagram - then you can cross some other channels off of your list and focus primarily on social media.

#2 What influences their decision making. Now let's say that while your ideal customer spends 90% of their time on social media, they are heavily influenced by vloggers and celebrities, then including influencer marketing, specifically on social channels would greatly benefit your business.

#3 Lastly, you should take into account where your dream customer would want to hear from you. Now while your dream client may spend a lot of time on YouTube, Pinterest, and Instagram - if you're selling bladder control medicine, they may not want to hear from you on Instagram and YouTube. Again, marketing is about relationship building and if for example your dream client/customer spends a lot of time on Snapchat but doesn't like it when brands are on Snapchat, then you may want to reach them via another channel. 

2. Your Brand: Remaining true to your brand is critical on online media. And lets face it, if your brand were a person - there are just some social media channels they wouldn't be active on and some advertisement locations the brand would not want to be associated with - even if their ideal client or customer spent some time there. 

Often I hear from business owners that a new platform has come out - and they need to be on it because it's the cool new place to be. But if it's not a fit for the brand, your target audience will spot that from a mile away. 

How do you know if a channel is on brand or not for your business? Spend some time on the channel as an observer - look at who else is there, what people are posting or talking about. Pretend that channel is a party. Would you want your ad next to one of the ads present? Would you want to engage in the conversations on that social platform? Again - when id doubt pretend your brand is a person and ask "would they spend time here".

3. Your Business Goals and Budget: The reality is some channels lend them self better to some goals over others. For example, PR, Influencer Marketing, and Viral Marketing make lots of sense for awareness campaigns. They allow businesses to be seen by their ideal client, it gets the word out about their business, they will likely see a spike in website traffic and sales, but it is incredibly hard to track the Sales ROI. 

If you are all about making a certain amount of sales in a quarter and have limited dollars, while doing brand awareness campaigns can be a huge help, it may not be in the cards given your business goals and budget. 

As you explore different digital marketing channels, keep your ideal client, brand, goals, and budget into consideration. Then test just a few channels at a time. Track everything and then ask yourself - was this worth the investment? and could I do more testing to improve the results? If not, move on to the next one. 

Want additional support building and executing your marketing strategy? Download my collection of free resources! Just click here!

Good Luck!

 

My EXACT Strategy For Creating Clients!

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If you're selling an online course or a coaching package, you may have read a TON of blog posts, freebies, etc. giving you "the secret" to building your online biz. 

If you want to know how I sell online courses and coaching packages for my business - here's my simple strategy. I BUILD RELATIONSHIPS.

Everything I do is designed to add value to my dream client's life, build a relationship with them, and then offer them the opportunity to invest in one of my online programs or working with me one on one. 

If you'd like to know how I do that in such a way to grow my business, watch this video:

Want to have a free coaching call will me? Sign up here

Live a life you love! How to address what's stopping you from reaching your dreams!

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Three months after I quit my job as Marketing Director for a Boston-based tech startup I found myself sitting on the wooden floor of my Back Bay apartment with a giant roll of white paper and a ton of different colored markers.


See before I found myself on a journey to fall madly in love with my life, I had spent well over a year being as close to hating my life as I had ever been.

There wasn't anything innately wrong with it. I lived in a great city, had friends, and loved the majority of my co-workers.
But I spent day after day pretending to be okay with working in a job that was sucking the soul out of me. A job that I allowed to take all the energy I had. I also was pretending to be ok with the state of my relationship status and not bothered by my weight gain.

But the day that I quit my job, all of that changed. The moment I turned in my noticed, I freed myself from the reoccurring thoughts that were stopping me from leaving a job I truly desired to leave. I had a belief that I had to work at a job for at least two years no matter what. I convinced myself to stay at a job that I was miserable in for this rule that I believed so strongly. The crazy thing was, I didn't even want to get another job afterwards, I wanted to work for myself.

And that was just one example. I had tons of beliefs and thoughts that were stopping me from writing that book, starting my business, going on that date, and so many more.
We all have them. The thoughts that stop us from taking an action towards what we truly desire. It could stop you from applying for that job you're interested in, from offering a potential client a discovery call, or from asking for help.
When I sat on my living room floor on the summer Boston day with my large roll of white paper, I was trying to get back in touch with what I truly desired, who I really am, and what I wanted to do with my life. I wanted to love my life again. And what I ended up with was a process for transforming the thoughts that continuously played in my head and stopped me from doing things I really wanted to. I call these thoughts the inner soundtrack. The thoughts that are constantly playing in your head, even when you don't even notice it. Thoughts like am I good enough? When I loose weight, then I'll.... I need to know more before I... and so many more.

This inner soundtrack is so brilliant that many times you don't even realize it's playing all day. But it's there- stopping you from living a life you're madly in love with.
The good news is, over the course of your life - you've often times unknowingly created this soundtrack. Which means you can change it.

I am so grateful to have transformed the thought that I wasn't ready for entrepreneurship. That I needed to know more and have more experience. And to have transformed many thoughts after that. I've turned everything I discovered in my journey for self love after

If I hadn't, I wouldn't be able to offer you a brand new program called the Inner Soundtrack Remix.

I've decided to create a program that will make a HUGE impact in the way you treat yourself, others, and/or run your business.
I've just opened my new six week program Inner Soundtrack Remix for five people.

Over the course of six weeks we'll have six 1:1 calls designed for you to identify what's stopping you from having everything you desire, address your inner soundtrack of thoughts and beliefs, and then implement tools to remix the thoughts and beliefs. Plus you'll have time with me to actively take on a goal and transform the beliefs that have historically stopped you from achieving this goal in the past.

Quitting my job was my first step to changing my life. It was an investment in my future that I never thought would have such an amazing impact. If investing in yourself and working with me 1:1 feels like the next step you should make book a discovery call with me to get some coaching on what your inner soundtrack is playing and to see if working with me 1:1 is right for you.

nikkinash.co/discovery

Snag a coaching session on my calendar if you'd love to experience powerful coaching.

You don't need all of those marketing tactics to grow your biz!

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One of the conversations that I have with people often is - If your business is virtual, How the heck do you reach potential clients?

Or A Comment like “You mean a strangers pay you money online???”

But my favorite question on the topic of signing clients online is “How do you attract people who are willing to invest in themselves and their business through online marketing”?

That’s why I created this video. To share with you what it takes to connect, engage, and convert ideal clients online.

Watch the video below!

If you want to sign clients online - add value to people's lives. Build relationships. Give them amazing content and then invite them to have a free coaching session with you. Then schedule a discovery call with them to see if investing in coaching is right for them. Keep It SIMPLE!

And if I could give you one big piece of advice, be patient. It took me 2 - 3 months of adding value consistently before people I wasn't personally connected to invested in coaching with me. Before that it was based on referrals and people in my personal network. If you would love support in creating content that adds value into your dream client's lives - join my Facebook group Badass Coaches Club. Each week I give free trainings and answer your questions so that you can grow your business and live a life your'e MADLY in love with!