What I Wish I Knew

There are many things I wish I knew before I started my own business.

But what I wish someone told me on day one was "Be protective of your time and energy." 

When you have your own business, it feels like there are a billion things you need to do. And to be honest, I tried to do all of them. And I tried to do all of them by myself.

I wasted so much time and energy trying to get things right and trying to do it all by myself. 

If someone wanted to chat with me and it sounded like there was a small chance it could result in a business lead, I said yes.
I was running around trying to do ALL THE THINGS.
I was exhausted
and I was busy
and it didn't serve me.

And trust me, that kind of busy is not sexy. 

After having a day where I had a 6 AM photoshoot, then ran to a mastermind day with my coach and other badass entrepreneurs, then running to a night training program that I signed up for, I realized that I was running around like a chicken with their head cut off.
And did my business see results at that time??

No. It certainly did not.

So I said enough is enough and I started setting "rules" for my calendar.

  • It's now a non-negotiable for me that I do NOT take meetings before 10:00 am.
  • I only meet with clients on specific days, unless it's a group program.
  • I have a day to work on my business stats, which includes finances.
  • I schedule a time when I speak with my staff and hold team meetings.
  • I have time to prepare for sessions with my coach and for my mastermind sessions.
  • I even block off time to spend with my friends and family or for treating myself!

I calendar all of this and leave wiggle room for putting out any fires or important last minute meetings. This method has saved me from ever feeling like "there's not enough time" in a week to reach all of my goals.

And trust me, being a badass entrepreneur who manages her time and schedule is sexy.

 So if no one has told you this before...
be protective of your time!
Make your calendar your best friend!
And everything doesn't need to be done today! 


There's a lot more that I wish I knew before I got started.

Maybe you are experiencing a little bit of that feeling yourself! 

So let's chat about! Sign up for a coffee date with me and we can work through some of your hesitations as you get started in your own business. 



How to Stop Avoiding Content Creation

I freaking love writing and creating content.

I was a Journalism major in college and spent a lot of time journaling as a kid. 
I occasionally write poems. 
I’m working on a book.
Writing is just something I enjoy. 

But when I started writing for my business - I couldn't do it. 
The idea of writing content paralyzed me.
Even with coaching others on content creation, I still couldn't bring myself to actually write anything of my own. 

And it was because I was scared shitless.

I was scared of what people would think. 
Is this post good enough?
Is anyone even going to read it?
Will this even help my business?

It wasn’t until I woke up one day and realized I care waaaayyyyy more about helping women grow their business than I do about my own insecurities that I stopped encouraging the negative thoughts in my head. 

The reality is that some people will like what I write and some people won’t.
And I was spending so much time thinking about the people that won't like what I write than I was focusing on the people I really wanted to support.

People like you. 

To help you STOP the negative cycle, here are 3 affirmations for you to tell yourself over and over.


AKA: 3 Things To Tell Yourself When You Need To Get Out Of Your Head & Start Creating Content For Your Business

The reality is that creating content makes a difference in your dream client's life and in your own business. So when you’re stuck, tell yourself:

1. I am an expert and my target audience loves me!

You don’t need to have a PhD or be the best of the best in your field to contribute to your target audience’s lives. You know more about the topic you’re speaking about than your target audience. If you didn’t they wouldn’t follow you! 

2. I am committed to something bigger than my fears!

What typically stops us from creating content can be boiled down to some sort of fear.
Fear of being visible,
fear of saying the wrong thing,
fear of looking stupid,
fear of not being good enough,
fear of not being perfect,
fear that it won’t work.
And while you may not be thinking of what stops you from creating a piece of content for your business, I invite you to consider that it’s some sort of fear. And there is nothing wrong with that!

Fear is human. It’s normal. It’s just there.
But when you spend more time thinking about your fear than about all the people you’re wanting to help and support with your business, it doesn’t help you or the people your committed to.

So take some time and just create some content - a video, a blog post, an Instagram post. See what happens.

3. Failure is neither good nor bad, it is just an opportunity to expand!

So take it!

Girl, you are not a failure.
You can never be a failure.
Because failure is not something you can be.

Failure is just an opportunity to learn something new. And you can either take that opportunity and get really interested in learning from it, or you can pretend that it’s all about you being something (insert bad, wrong, a failure, etc.).

I have learned more from failures that I could have possibly imagined. But what made it possible for me to learn from failures is be getting excited by them.

Stop saying “I failed, or I’m a failure.”
Turn it around to say, "This was unexpected but how can we learn from it?"

Now take 5 - 10 mins and create a piece of content, any piece of content that will add value to your dream clients lives. If you’re really inspired take 30 mins! Just create something and get in the habit of creating.

When you’re stuck tell yourself: 

  1. "I am awesome!" 
  2. "I am more than my fears!" 
  3. "I am not my missteps!" 


for more inspiration, sign up for my free course!

I will tell you my exact steps to getting clients and keeping them.

Be Unapologetically You

The great thing about having a global and online business is that you have access to so many people. You are literally tapped into every person on the planet that has access to the internet. You have the ability to connect with so many people around the globe and are not constrained to only people in your town, neighborhood, or down the street. 

But my favorite aspect having my own business is that I get to be myself and I get to discover who the heck I am. 

I spent a long, long, time working for other people. 
From working in publishing and advertising,
from transitioning to corporate right after I got my MBA, 
to working at a start-up, 
I kept taking jobs that I thought would "look good" or kind of make me happy.
But no matter how many dinners or spa days I received and no matter how much money I made, I didn't love what I was doing.

I was not living my life's purpose, instead I was chasing the biggest paycheck.

Until one day I woke up and didn't even recognize myself. I was miserable. I was pretending that I really wanted to be at the job I had. While I loved the people, I wasn't passionate about the work. So I gave my 2 weeks notice and didn't have a plan. 

That started an amazing journey of figuring out who I am and what I truly wanted to live my life for.

On this journey, I discovered that I truly desired to have my own business and that I was too afraid of failure before to take the leap.  

It was in entrepreneurship that I found the secret to my success.

I discovered that I am most successful in my business when I am 100% myself. 

I am the best version of myself as a business owner, coach, and mentor when I am unapologetically myself.

And when I am myself I am happiest, 
I get to work with people that I want to work with, 
and the people actually want to work with me. 
They are choosing to work with me. 

Does what I say sometimes not jive with other people? Of course.
Because my personality won't fit everyone.
Neither will yours.

When I am on calls with people I try to be honest and help them see possible blind spots. 
I will try to tell people what I see, or what I'm thinking, or what I'm feeling, and see if that makes a difference for them. 

If people don't like me or want to hear my message, the great thing is they can turn me off. 
No one is forcing them to listen.
If I have something to offer you guys, I will share it. 
If I'm off base then I'll learn from it. 
But I will never regret caring enough about people to make a difference. 

Because at my core what I care the most about is that you are happy and achieving your definition of success. 

That is what I want to do, 
that is what I live for,
that is what I promised, 
that is what I planned out to do, 
that is what I love doing, 
that is what I get excited about. 

So I don't hold back.

If you're reading this I have to assume that a part of you holds back. Is apologetic for desiring to be yourself all of the time. Or maybe you beat yourself up for hiding parts of yourself.

If that's true. Be kind to yourself!  

This is a journey not a race.

And if you know that what you truly desire in this world is to be a coach, entrepreneur, speaker, author, etc. Then please read the following over and over again.

There is only one you! Don't rob the world of your uniqueness. 

If you have concerns about there being other people in your field, I get that there is a real concern. Let's say you're saying to yourself:
"Oh, but there are so many coaches/consultants/whatever-it-is out there..." 

Yes. That's true. There is more than one coach out there. 
But it's also a bunch of bull that people won't choose you. 

That's like saying, 
"Oh, but there are a lot of other doctors out there. Who needs another doctor in the world?" 

Uh, I do. 
We do. 

Everyone needs more of your expertise, 
more support, 
more knowledge, 

There's only one you that's going to do things the way you do things. 
There's only one you that's going to say the things you are going to say. 

Be the way you're going to be. 

When you are being unapologetically yourself, you are attracting the people that actually want to listen to you, 
that want to connect with you, 
that want to work with you, 
that want to buy your coaching package, 
that want to buy your consulting package, 
that want to buy your online course, 
that want to buy your artwork.... Or whatever it is you're selling! 

The people that are really excited about what it is you're offering and are really connected to it are the ones that are going to choose you because
they know who you are.

And all you are looking to do in this world is to get your message out there. 
So what I'm saying is this: 

Get your message out there. Connect with the people that connect with you. 

You have something to offer. 

If you start getting down on yourself or questioning what you are doing because someone else is already doing that and you think you are not enough and you are not going to have enough clients and no one is going to buy your product... 

Put some blinders on and go, 
"I don't care what other people are saying. This is what I AM saying. This is how I WANT to say it. This is what I AM doing." 

Be unapologetically yourself. Be responsible for how you are can impact others, but be yourself. 

Even if you have heard this a million times, I hope this is the time that actually made a difference for you. 
Maybe this is the time that gave you permission to really go off and no longer apologize for the gift you are to this world. 

Do your thing.
Share what you have to share in this world.
Be yourself and don't worry about what other people are going to say. 

Do you need someone to talk over your fears? 

Do you need just someone to listen to your ideas and be reminded how important you are?

Set up a coffee date with me and we can talk it about where you are in your business, what your desires are, and what it will talk to get there.



How Much Fun Are You Having

Quick question: Are you still having fun?

Are you still going out and doing things? 
Are you still doing the things that you enjoy? 
Are you taking time to step away from your business?  

You could spend a bajillion hours on your business because it's your baby
But in the reality is, it's NOT actually a baby. 

It is your baby but it does not require the same amount of time and effort and energy. 
You can actually walk away from your business to go to the bathroom without fearing marker will end up on the walls. 

But a lot of times, especially when we first get started, we feel like we have to devote every ounce of energy
and every waking moment

And it doesn't need to be that way. 
The truth is that to make money in your business it doesn't take all that. 

It really just takes you being intentional, 
determining what you want, 
coming up with your inspired actions, 
connecting with people and inviting them to work with you. 

That's really the bulk of business, and the bulk of marketing, and the bulk of the effort.

Yes, there are tools and techniques and different things that you could do.
But when you all boil it down, it is about telling people who you are and what you can do for them, and then inviting them to buy now.
And if it's all the things your dream client really wants, then they could choose to say yes.
Or they could choose not to.

Then from there you check your analytics and see how effective you're being.
If you are being effective, then great! You are doing it!
And if you aren't, then just tweak the process and try again.

When you can see it from that perspective, 
realizing that it all comes down to being yourself and reaching out to others, 
then you can realize that you don't need to spend every waking moment of your weekend and weekday to run an awesome business. 

Because you don't. 
It's not feasible, 
it's not healthy, 
it's not fun!  

And that's what you need to remember: remember to have fun. 
(Whatever fun is for you.) 

Go on a hike, 
game night with friends, 
go see a movie, 
go shopping, 
go shopping a lot, 
go eat waffles. 

Do whatever it is that makes you happy because you really have to remember to have fun in when you have a business. 

I constantly have to remind myself to go live life. 
I didn't start this business so that I could work a bajillion hours. 
I started this business because I wanted to make a difference and I wanted to love what I did. 

But oftentimes, I find that I love what I do so much that I'm constantly reading and learning and trying to grow and expand...
And sometimes I lose sight of what is really important, like spending time with the people that you care about the most in this world. 

So pick an hour of the day to CLOSE YOUR COMPUTER. 
Shut it down. 
Put it away. 
Walk away slowly... 

Just pick a time every day and just say, "I am going to do whatever I can for this hour and I'm not going to pick up any work." 

For me personally I have a rule that I don't take meetings in the morning before 10:00am. 
My time. 
My rules. 
My wants. 
My fun. 

You need to set boundaries for yourself and then spend time having fun. 
Because you could work in your business all day long. 
You could focus on your business all day long. 
And it's not going to make a difference.  

It may not feel that way at the time but I promise you, you could find someone who is working half as hard as you are and getting twice as far because they are not burning themselves out. 
They're allowing themselves to have fun, 
to free their brain up to really come up with creative ideas. 

So do something fun, 
do something you love, 
and do it regularly. 

Set boundaries and stick to them. 
Get some sleep. 

I am much happier when I am taking care of myself.
I promise you, you can't give what you don't have.
If you are drained and exhausted and sleeping terrible hours, you can't give a time and attention to your clients, because you're depleted.
If you are trying to have people work with you, but the way that you are living your life doesn't look all that appealing then why would they want to hire you?

Really, just live the life that you really want now.
Live the life that you want your clients to have now and take care of yourself.
The money will come.
The business will work out.

It's not just because I said so or because you're doing mindset work.
It's because you're gonna take the actions to make it work. 

And you're gonna take them when you're well-rested
and you're happy
and you're relaxed
and you are focused
and you're not so stressed out
and you're not running all over the place like a crazy person.

Because I've been there before,
trust me.

for more inspiration, sign up for my free course!

I will tell you my exact steps to getting clients and keeping them. 


Have you ever let the question "am i good enough?" stop you from success?

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Have you ever had a conversations with yourself where you questioned whether or not the content or information you have is worth sharing. Thoughts keep ringing in your head.

Am I good enough?
Am I pretty enough?
Am I smart enough? 

These kinds of conversations often hold us back in our content, in our posts, in announcing our business or just stop us from showing up. 

When I first started my business I constantly questioned whether or not my product was enough or if my packages offered enough. I would throw in everything but the kitchen sink (or INCLUDING the kitchen sink!) into my packages because I was worried that I wasn't giving enough to clients to make it worth their time and money. 

I was constantly concerned with being enough, 
with being enough value, 
with being worth it. 

So then the question I had to finally ask myself was: 
What is getting in the way of me really sharing messages with people and really supporting them in whatever it is they're dealing with such that they're able to make these kick-ass amazing businesses that they want so badly? 

And the answer was always me. 

It was the thoughts that I have in my head that I would really just indulge and engage, and it would stop me. I would constantly have a you-don't-look-enough conversation with myself. It happens. ALL. THE. TIME. 

The thing is, it's not going to go away. That's the bad news that I have for you. But when you really get present to why it is you're doing this in the first place, who it is that you want to support, and who you want to be there for, it really becomes very apparent that I how I look in a moment doesn't matter. 

I am my own worst enemy when it comes to what look like, who I am, what I have to say, its value and its worth.

You have something that nobody else on the planet has. And that is the ability to be fantabulously, amazingly you. 

Literally, there is no other you on the planet. So you not being present or being visible or not showing up for your business and dream clients, you not showing up for the very people that you want to serve is really of a disservice to them. 

When I was able to start seeing it that way my conversation changed to, "Nikki, you were called to do something." 

I do believe so strongly that I can make awesome difference in this world through building this coaching business, and I really believe that I can make good money doing it. I am really grateful that I have been called to do something that is bigger than how I feel and how I look in a moment.

So know that I totally get it. I've been where you are. And truthfully it doesn't go away. But really truly understanding that you are meant to do something that nobody else, literally nobody else, can do, really allows you to realize you can help people today. 

You may have thoughts that make you question if what you are going to share will be helpful or if it will be enough. But the reality is, it won't be anything if you don't share. 

You are literally sharing the message for people that aren't where you are right now and who aren't at a state where they have transformed what you've transformed in your life, who haven't accomplished what you have accomplished in your life.

As long as you're a half a step,
half a skip,
half a centimeter
ahead of whoever it is you're trying to serve and you're giving them something that'll make their lives that much easier
and that much more inspired
and that much more filled with knowledge
and that much more filled with joy,
if you're able to do that for someone, then you are definitely able to share something that's worth while.

You are more than enough.
You are the only you that exists.

Be visible in your business

Need a space to do that? Do it in the Facebook Group!

Share what you're up to, what you're about, what you're passionate about, and the messages you want to share. 

You are a joy.
You are magical.
You are awesome.

Go out. 
Go forth.
Share your message. 


Maybe you need a good reminder of what your message is and why it's important! 

Set up a coffee date with me and we can talk it about where you are in your business, what your desires are, and what it will talk to get there.