How To Build Trust And Sell Out Of Your Online Programs
People say that before someone will buy from you they have to know, like and trust you.
The truth is, that's not enough. They also have to believe that what you have to offer will make a real difference in their lives.
So how do you do it?
How do you build trust AND position your offering as the thing that will transform their biggest challenge?
It all starts with the content you create.
If you want to build lasting trust - the best thing you can do for your business is create your own weekly program.
You're weekly program is a weekly series of content you share to your tribe at the same time and on the same channel to indoctrinate them into your philosophy.
Think about your current offering. Now it doesn't matter if you're helping people be healthier, find love, grow their business, or create a better life there are likely many different ways to get to your dream clients end goal. Now you know that your way is the best, but that doesn't mean that other methods or philosophies don't exist.
In your weekly program. Your sharing lessons from your philosophy and sharing with your audience why this philosophy works and why it's the best option for them.
The weekly program allows you to build trust and start positioning your program and your way of transforming their lives as THE BEST solution to their problems.
Now your weekly program can come in a variety of formats. It could be a Facebook or Instagram Live, a Podcast, an email, a blog post, or a Vlog. The key is that your audience can find you at the same time and on the same channel each week. The key is choosing a format and a platform that is in alignment with your overall marketing strategy and allows you to connect with your dream audience.
So take a few minutes and think about what you want your weekly program to be. Then let me know in the comments below!
I can't wait to see what you come up with!
To receive weekly trainings and tips on how you can fill up and sell out of your programs, watch my weekly program Content To Clients. To tune in, join my Facebook Group or follow me on Instagram.