5 Steps To Becoming The Go-To Expert "Overnight"
“Those who seem to be an overnight success have often put in years of work that went unnoticed.”
Ever discover someone - an actor, musician, author - and then suddenly see them EVERYWHERE.
One day they just seem to make it BIG.
Even though it seemed to haven overnight, the truth is, most “celebrities” spent years (even decades) putting work in before they "got their big break".
The same can be said about becoming a go to expert in your niche.
In fact, some of the work that you put in now, may result in high paying clients 1, 2, 3, even 5 years from now.
I remember when I started my coaching business. I was a few months in and then one morning, I woke up with what I believed was a brilliant idea. I was going to start a Facebook Live show called Content and Coffee.
Every morning I’d wake up, turn on the lighting system that my old coworkers graciously set up in my Boston apartment, and I’d film an episode of my newly formed show, Content and Coffee.
Despite going live on a regular basis and sharing what I thought was game changing advice, I never felt like it made an actual dent in my business.
Day after day, I’d go live and my client base never seemed to surge.
After a while I started to drop off from doing Content and Coffee daily. What was a daily occurrence became weekly, and what was weekly became gone forever.
While I continued to do Facebook Lives and share valuable business information, I gave up the official program. And almost as quickly as it started, Content and Coffee seized to exist.
Months after dropping Content & Coffee, people started reaching out to me via Facebook Messenger asking if I could help them with their marketing strategy.
“I used to watch all of your videos and I finally feel ready for some 1:1 support.”
“I need help with my content plan and I heard you’re the person I need to speak to.”
“I just found one of your videos on how to map out a content plan in 30 mins or less and it was so incredibly helpful”
It turns out all of those videos I thought that nobody was watching actually had a fan-base.
Many of them never liked, commented, or shared one darn video - but in their eyes, I was the expert when it came to content marketing.
Those videos helped me sign clients that paid upwards of $10,000 to work with me as their business coach and marketing mentor.
Being seen as an expert doesn’t happen overnight, but when it does - it can have a HUGE impact on your business.
If you want to become an “overnight success”, follow these 5 Steps:
Step One: Choose a topic or area that you want to be known for.
Pick something that you are okay being the go-to expert in for the next 3 years (at least).
This could be something you’re already great at, or something you’re working to become proficient at every day.
Here are some ideas:
Social Media Marketing
Creating YouTube Videos
Styling Apple Shaped Men
Deep Sea Fishing
The list goes on…
Now just because you’re picking a topic, does not mean that you will be known for this FOREVER….
There are so many public figures who have reinvented themselves.
Romantic Comedy stars who transition to Dramas.
Singers who become Actors.
Reality TV Stars who become Fashion Designers.
It’s about choosing something now, and knowing that you’re going to grow, evolve, and change.
Step Two: Choose a target audience or a group of people you want to be the go to expert for.
Once you’re clear on what you want to be known for, identify who you want to view you this way.
Coming up with a target audience will help you cater your content to their needs.
Do you want to be know in a certain crowd because you want them to buy your products or services?
Collaborate with you on a project?
Invite you to speak at a conference?
Get clear on who you want to view you as a go to expert and why.
This will help you determine what activities you should focus on when it comes to branding yourself.
Want to be seen as an expert to more than one group? Write them down!
Clarity is key here.
Step Three: Create a list of 50 - 100 questions that your target audience has on the topic you want to be known for.
One of the best ways to be seen as the go-to expert is your ability to answer the questions that your target audience is asking.
Think about what they’re Googling and become their go to source.
A great activity is to set a timer for 5 mins on your phone.
Then take a few seconds and get inside your target audience’s mind.
What are they struggling with?
What questions do they have as it relates to your expertise?
How can you best add value to their lives?
If you need help, create a survey and ask your target audience what questions they have.
Step Four: Create content every week answering just one question.
Once you have your list of questions, it’s all about answering them.
If you’re comfortable with video - this should be your go to method. It allows people to get to know you and feel like you’ve already met IRL.
If video’s not your thing, don’t worry - think about creating a podcast or a blog. Post on a consistent basis to answer the questions of your target audience.
If you want to be the go to expert, you have to be the person that’s constantly solving their problems or answering their questions.
Step Five: Be consistent!
To remain present in the minds of your target audience, you have to be consistently visible.
Think of your content as a TV show (before you could binge watch things on Netflix).
Shows came out on the same day of the week at the same time every week for an entire season.
You want to do the same!
Pick a day and a time that you’re going to commit to releasing a new piece of content and then do it!
To keep it simple, choose a question that your target audience has and spend a few moments answering it.
When you keep showing up, answering the questions of your target audience, they will start to see you as the go to expert in the industry.
P.S. There are 4 types of content that you can create to be seen as the go to expert in your niche - click the button below to get the free cheat sheet!