5 Steps To Becoming The Go-To Expert "Overnight"
Those who seem to be an overnight success have often put in years of work that went unnoticed.
"Wow, they seemed to come out of nowhere!"
That's something I often hear about thought leaders and high profile people.
One day they just seem to make it big.
But the truth is, almost all of them spent years (even decades) putting work in before they "got their big break".
The same can be said about becoming a go to expert in your niche.
In fact, some of the work that you put in now, may result in high paying clients 1, 2, 3, even 5 years from now.
I remember when I started my coaching business. I was a few months in and then one morning, I woke up with what I believed was a brilliant idea. I was going to start a Facebook Live show called Content and Coffee.
Every morning I’d wake up, turn on the lighting system that my old coworkers graciously set up in my Boston apartment, and I’d film an episode of my newly formed show, Content and Coffee.
Despite going live on a regular basis and sharing what I thought was game changing advice, I never felt like it made an actual dent in my business.
Day after day, I’d go live and my client base never seemed to surge.
After a while I started to drop off from doing Content and Coffee daily. What was a daily occurrence became weekly, and what was weekly became gone forever.
While I continued to do Facebook Lives and share valuable business information, I gave up the official program. And almost as quickly as it started, Content and Coffee seized to exist.
Months after dropping Content & Coffee, people started reaching out to me via Facebook Messenger asking if I could help them with their content strategy.
“I used to watch all of your videos and I finally feel ready for some 1:1 support.”
“I need help with my content plan and I heard you’re the person I need to speak to.”
“I just found one of your videos on how to map out a content plan in 30 mins or less and it was so incredibly helpful”
It turns out all of those videos I thought that nobody was watching actually had a fan-base.
Many of them never liked, commented, or shared one darn video - but in their eyes, I was the expert when it came to content marketing.
Those videos helped me sign clients that paid upwards of $10,000 to work with me as their business coach and marketing mentor.
Being seen as an expert doesn’t happen overnight, but when it does - it can have a HUGE impact on your business.
So here are some quick tips to get you started:
Step One: Choose a topic or area that you want to be known for.
Pick something that you are okay being the go-to expert in for the next 3 years (at least). This could be something you’re already great at, or something you’re working to become proficient at every day.
Step Two: Choose a target audience or a group of people you want to be the go to expert for.
Once you’re clear on what you want to be known for, identify who you want to view you this way. Coming up with a target audience will help you cater your content to their needs.
Step Three: Create a list of 50 - 100 questions that your target audience has on the topic you want to be known for.
One of the best ways to be seen as the go-to expert is your ability to answer the questions that your target audience is asking. Think about what they’re Googling and become their go to source. If you need help, create a survey and ask your target audience what questions they have.
Step Four: Create content (ideally video or audio) every week answering just one question.
Once you have your list of questions, it’s all about answering them. If you’re comfortable with video - this should be your go to method. It allows people to get to know you and feel like you’ve already met IRL. If video’s not your thing, don’t worry - think about creating a podcast or blogging on a consistent basis to answer the questions of your target audience.
Step Five: Be consistent! And don't forget to invite people to work with you at least 1x a month.
For your content to generate money, you have to make an offer. Invite your target audience to work with you at least once a month. The more consistent you are with creating and sharing valuable content with your audience, the more consistently you can make offers.
I can't wait to see what you come up with!