13 Things You Should Know About Your Dream Client


Ever feel like all of your marketing efforts aren’t hitting the mark?

Or that you should be getting a lot more engagement from all of the content and campaigns you’re putting out into the world?

Maybe you’re just launching your biz and you think you know who you’re target audience is because you used to be them…

My recommendation: it’s time to go back to basics!

“Get to know your dream client” is step one or step two in starting your own business.

Why? Because in order to be successful as an entrepreneur you need to

  1. Have a product or service

  2. Have someone who will buy that product or service and

  3. Introduce the product or service to people who will buy it

If you want to successfully accomplish #2 and #3 you have to know your dream client better than your bestie.

Yup, that well. 

When you know more than your dream client's age, gender, HHI, and relationship status, you have the ability to craft messaging, create experiences, and write content that resonates with your target audience.

In fact, getting "intimate" with your dream client is the first step I suggest all coaches and consultants take when they are ready to create content to attract their dream clients.


Here are 13 things I you should know about your dream client (aka ideal client aka target market, etc.) not in any particular order: 

  1. Their biggest challenge!

  2. What their big dreams are!

  3. What's getting in the way of them having their big dream.

  4. What have they already tried. What helped and what didn't.

  5. Why this big dream is so important to them. What happens once the achieve that dream.

  6. How important is realizing this dream to them.

  7. How much time, energy, and money are they willing to invest to realize this dream.

  8. What does a day in the life look like for them.

  9. What social media platforms are they on. How do they use those platforms.

  10. What content they consume (books, tv programs, etc.).

  11. How they learn (reading, writing, watching, hearing).

  12. What they want to learn from you.

  13. What influences their purchasing decisions.


Have other questions for the list? What else do you think entrepreneurs should know about their dream clients? Tell us Below!!