Knowing more than your customers age, gender, HHI, and relationship status can help you craft messaging, create experiences, and write content that resonates with your target audience. In fact, getting "intimate" with your dream client is the #1 step I suggest all coaches and consultants take in order to determine what content to create in order to attract their dream clients towards them. What do I mean about getting "intimate". I mean create surveys, ask your dream clients questions, learn things about them that will make a difference in how you market your products and services. To help get you started, Here are 13 things I think you should know about your target audience (not in any order). Let me know what else you think is important by commenting below.
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