My EXACT recipe for nurturing your community
The first thing you should know is that I believe that marketing is a form of relationship building. And that before you offer your coaching services, online course, group program, etc. Your dream client should get to know you.
That is why nurturing your community (aka building a relationship with the people who follow you) is so important.
Here's how I do it!
I simply give my dream clients free tips, tricks, advice, trainings, etc. that will 1.) help them see success in their business or in your case the area of life you are supporting them with 2.) showcases my expertise and 3.) keep the conversation going.
If you want to sign clients online - add value to people's lives. Build relationships. Give them amazing content and then invite them to have a free coaching session with you or a discovery call to determine if they are a good fit for coaching with you. Keep It SIMPLE!
Here's my personal recipe:
1. Go live at least 3 - 4 times a week for mini nuggets of information. When I first got started I did a Monday - Friday series called Content & Coffee. I would go live for 10 - 15 minutes (and let's be real sometimes 20 - 30 minutes) just sharing mini lessons and my story . This is huge! It not only positions you as an expert but it gives incredible value to your dream clients. It builds trust. It builds relationships. And it attracts your dream clients to you.
2. Pick one day that I will go live consistently at the same time every week. While I recommend going live 3 - 4 times a week, I believe one of those times should be your weekly program. Kind of like a TV show that comes on every week. Give your audience a time that they know they will see you live no matter what! Everything else can be when you have a chance if you like but I recommend that at least one is consistent.
3. Create Engagement posts everyday. Get your audience to comment on your posts by asking them a simple question. Whatever platform you love, the algorithm likely gives you more cred if people are engaging with your content. So ask your audience questions. Get them to comment and engage on at least on of your posts. And don't forget to respond to their questions and comments.
4. Share your story every week. Share your story! Your audience want's to hear from you and understand how you've gotten to where you are today. And I don't mean tell them the same story every week. I mean share pieces of yourself that you're willing to share with your audience every week. Tell them about a realization you had. Share with them about the experience of climbing a challenging mountain. This allows your audience to connect and engage with you.
5. Have clear calls to actions (CTAs). Invite your audience to book a call with you, DM you, or sign up for your program. And make sure your CTA is crystal clear.
6. Repurpose content. And don't forget to recycle! Your audience will not see every piece of content you create ever. So make sure you put your Facebook live into an email or a blog post. Or film an audio training on a topic you've recently wrote about to your email list. And keep sharing it with your audience. They will likely need to hear the same message over and over again in different ways before it clicks so do them a favor and repurpose your content!
There you have it. That's what I do to nurture my community. I focus on adding value to them first.
Now a few people had a questions when I shared this content in a live video. Let's start answering them:
How much free content is too much free content?
In my honest opinion - unless you're giving people multiple free coaching sessions or all of your online courses for free - you should be okay. There will be people who will not want to invest in their business or have strong beliefs that they cannot. That's okay. They will consume their free content and may or may not see success in achieving the goals they want to reach.
But the people who you want to work with know that a blog post, email sequence, Facebook Live, or webinar are not going to substitute working with you one on one, in your group program, your mastermind, etc. These are your people. So trust your gut. If you don't feel like you're overdoing it in the free department, then focus on what piece of content you'll be creating next.
What content should you create?
First I think about my dream client, what they're dealing with, and the challenges or problems they would like my support in solving. For many people - they have been where their dream clients were at some point. So think back to when you were in their shoes and start asking what tips, tricks, advice would have made a difference for you.
If you're stuck or you want confirmation - then ask your dream client. Create a poll, survey, or email people who meet your dream client description what they are currently challenged with or struggling with. Then create a blog post, Facebook Live, recorded video, audio file, or email that helps them solve that challenge.
How often should you nurture your community?
EVERYDAY! You don't need to create brand new content everyday necessarily. But you should spend time everyday nurturing your community. It could be via email, Facebook, Snapchat, Instagram, Twitter, a podcast, etc. If you're just getting started - pick one or two social media platforms you love and share free tips and tricks everyday. Also email your list at least once a week to start with free tips.
What tech or systems will you need?
I do most of my content creation with my phone and my computer. But here are some apps and additional tools that I find helpful!
For my Facebook Lives - having great lighting made a HUGE difference in the quality of my videos. I use a Neewer Ring Light and put it on a tripod.
I also put my my phone on a tripod and use a GripTight Mount to do so. When I travel instead of a tall tripod I use a Joby stand.
I also download my Facebook Lives and host them online so that I can embed them in blog posts, emails, etc. I use Wistia. Other options are YouTube and Vimeo.
If I could give you one piece of advice it's to remember that you will likely be the only person to see EVERY piece of content you create so feel free to repurpose, reuse, recycle content. If you do a Facebook Live, share it via email or put it on YouTube. If you do a challenge, turn it into a paid course later. Just take it one day at a time and continuously nurture your community!
And if you haven't already - head over to my Facebook Group for more trainings.