I freaking love writing and creating content.
I was a Journalism major in college and spent a lot of time journaling as a kid.
I occasionally write poems.
I’m working on a book.
Writing is just something I enjoy.
But when I started writing for my business - I couldn't do it.
The idea of writing content paralyzed me.
Even with coaching others on content creation, I still couldn't bring myself to actually write anything of my own.
And it was because I was scared shitless.
I was scared of what people would think.
Is this post good enough?
Is anyone even going to read it?
Will this even help my business?
It wasn’t until I woke up one day and realized I care waaaayyyyy more about helping women grow their business than I do about my own insecurities that I stopped encouraging the negative thoughts in my head.
The reality is that some people will like what I write and some people won’t.
And I was spending so much time thinking about the people that won't like what I write than I was focusing on the people I really wanted to support.
People like you.
The reality is that creating content makes a difference in your dream client's life and in your own business.
You don’t need to have a PhD or be the best of the best in your field to contribute to your target audience’s lives. You know more about the topic you’re speaking about than your target audience. If you didn’t they wouldn’t follow you!
So take a moment and remember what it was like when you were where your dream client is today. Jot down what tips, tricks, advice, etc. would have been of value to you back then. Then share it!
for more inspiration, sign up for my free course!
I will tell you my exact steps to getting clients and keeping them.