who do you work with or who would you like to work with?
what do you help them do, be, and/or achieve?
what becomes available or is made possible from working with you?
what are their big dreams, goals, wants, desires?
what are some of their biggest challenges or blocks?
what qualities, stories, experiences, knowledge, results, etc. make you the right person for the job?
what would you want your clients or customers to say about your products or services?
what words would you want them to use to describe how they feel?
blog posts, videos, social media, etc.
what's working, what do you like, etc.
what's not working or not working as well as you would like it to.
what could content make available for you or your business?